People are only now beginning to understand what Durex stands for, and it’s not what you may think.

Few people understand what the c****m brand actually stands for, despite the fact that it has dominated the global market for what seems like eternity.

In reality, it has been in business for about 110 years. It began as the London Rubber Company in 1915, bought the Durex trademark in 1929, and looked for new opportunities as a c****m brand in the 1950s. Continues…