Long before it became a global symbol of sexual protection, Durex began quietly in 1915 as the London Rubber Company, importing and distributing rubber goods in a world that barely spoke about sexual health. In an age of stigma and silence, the company built its name on discretion and trust, offering products people needed but rarely dared to mention.

By 1929, the shift from anonymous supplier to confident brand led to the creation of the name “Durex,” carefully crafted from three promises: Durability, Reliability, and Excellence. It wasn’t a joke or a flirtatious pun, but a statement of intent. Over the decades, that commitment—backed by innovation, strict testing, and a push to normalize conversations about sex—turned Durex into more than a logo on a box. It became a quiet reassurance in millions of private moments worldwide.