As Melania Trump resumed her role as First Lady of the United States on January 20, 2025, her presence at Donald Trump’s inauguration as the 47th President captivated audiences. The day was filled with ceremonies and celebrations, with Melania by Donald’s side throughout the events. However, it was her iconic outfit, especially one standout piece, that became the focal point of widespread discussion and debate.
The Trumps’ return to the White House marks the beginning of Donald’s second term as president. The day’s events were notably different from the first inauguration in 2017, with a focus on maintaining a polished and confident image. Melania’s demeanor was also notably distinct this time around. Body language experts observed a composed and neutral expression, contrasting with the more animated and friendly persona she displayed in 2017.
According to body language expert Judi James, Melania’s outfit played a pivotal role in signaling her intentions as First Lady this time. The tailored navy silk wool coat, navy skirt, and ivory silk crepe blouse, designed by Adam Lippes, exuded elegance and professionalism. However, it was her wide-brimmed hat, designed by Eric Javits, that stole the show. The hat conveyed a sense of mystery and authority, symbolizing a “woman who means business,” as noted by James. Beneath its brim, Melania’s confident smile and hidden eyes added an enigmatic quality to her presence, a sharp contrast to her earlier First Lady appearances.
During key moments of the inauguration, Melania’s body language conveyed unity with her husband, according to James. “As they leave the service, Donald and Melania amplify their clasped hands into a more pronounced display of unity,” James explained. Donald even lifted their clasped hands as they walked, signaling pride and mutual support. In contrast, Melania maintained a calm and regal demeanor, shielding her emotions behind the wide-brimmed hat.
Melania’s sartorial choices not only drew admiration but also sparked controversy and humor on social media. Critics on platforms like X (formerly Twitter) joked about her hat, with one user claiming, “She looks like she’s going to a funeral,” while another remarked, “She’s mourning America.” These comments highlighted the polarizing nature of her role as First Lady and the public’s fascination with her every move.
Despite the attention her outfit garnered, Melania faced challenges behind the scenes when assembling her wardrobe. During Donald Trump’s first term, prominent designers like Tom Ford and Marc Jacobs publicly refused to dress her. For the 2025 inauguration, Women’s Wear Daily reported that multiple high-profile designers declined to collaborate with her, leaving Melania’s team to navigate the fashion industry’s polarized opinions. French designer Hervé Pierre, who has worked with Melania in the past, shared his experiences of backlash for his association with the Trumps. Pierre recalled being told he was “not welcome” at a New York City designer store, despite being a paying customer. Nevertheless, he praised European designers for their openness, viewing dressing Melania as a business opportunity.
Eric Javits, the designer behind Melania’s now-famous hat, expressed pride in working with her. “Creating a hat for Mrs. Trump was one of the greatest honors of my career,” he said, noting that her exceptional bone structure and sense of style made the task effortless. Javits added that his art background allowed him to craft a hat that balanced and enhanced her natural features.
