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Jen Psaki’s MSNBC Primetime Show Struggles with Ratings Drop

This performance setback is not just about total audience numbers. In the key 25–54 age demographic, which is especially important to advertisers, Psaki’s show is also underperforming. It has drawn an average of just 90,000 viewers in this group, compared to Hannity’s 344,000 and The Source with Kaitlan Collins on CNN, which attracted 108,000.

Despite these challenges, The Briefing is still slightly ahead of CNN’s The Source in overall viewership, as the latter averaged 543,000 total viewers since May, according to Fox.

Psaki took over the high-profile 9 p.m. slot from Rachel Maddow, who remains one of MSNBC’s most recognizable figures. While expectations were high, especially given Psaki’s prominent background as a former government spokesperson, the results so far have not met network hopes