“The heart and soul of Cracker Barrel haven’t changed.”
Why It Matters
Logo changes, branding and advertising choices have become hot-button issues for companies in recent years, as they often go on to signal the onset of online culture wars.
The Southern country-themed restaurant chain, which was founded in 1969, recently changed its logo for the first time in 48 years. When the restaurant first opened, it had a text-only logo. The restaurant’s name