This popular fast-food restaurant isn’t totally shutting down every location, despite rumors that it was shuttering for good. Instead, it’s closing thousands while undergoing a major overhaul and modernization with the rest.

Home of the Whopper plans to change its experience a bit in such a competitive market.

According to Reuters, the rumor of a total shutdown was never a possibility. With these future plans, closures are inevitable.

Burger King has been closing various locations permanently for years here and there, and now the bigger plan is getting underway.

Here’s what’s happening according to the Smart News app.

Burger King is planning to phase out at least 400 more restaurants around the country. The closures will focus on franchises that just can’t consistently meet performance standards. Then, it’s all about rejuvenating the promising franchises and reinforcing those locations and the brand with upgrades.

It’s being called “Reclaim the Flame,” and it’s an ambitious, innovative $400 million rebranding campaign that will include everything from advertising to refining the menu to updating the fast food locations.

According to Smart News, it’s all underway now, and plans are to finish with some 3,000 Burger King restaurants by 2026.

These updates include technological enhancements, kitchen improvements, and physical renovations designed to elevate the customer experience. Innovations such as three-lane drive-thru’s and advanced delivery systems not only address modern consumer preferences but also position Burger King as a competitive player in the fast-food industry.

This major revamp is essential for Burger King to stay relevant in a fast-paced market where consumers are constantly seeking new and improved dining experiences. By investing in these upgrades, the fast-food giant is showing its commitment to meeting the evolving needs of its customers.

While the closures may come as a disappointment to some loyal patrons, it’s important to remember that these changes are necessary for Burger King to thrive in the long run. By focusing on quality over quantity, the company can ensure that its remaining locations are top-notch and able to deliver the best possible experience to customers.

In addition to the physical renovations, Burger King is also making changes to its menu to appeal to a wider range of tastes and dietary preferences. From plant-based options to healthier choices, the fast-food chain is aiming to cater to a more health-conscious consumer base while still offering its classic favorites.

Overall, this rebranding campaign is a bold move that shows Burger King is willing to adapt and evolve in order to stay competitive in the fast-food industry. By investing in the future of its brand, the company is setting itself up for success in the years to come.

So, while you may see some Burger King locations closing their doors in the coming months, rest assured that it’s all part of a larger plan to bring a fresh, modern dining experience to customers across the country. Keep an eye out for the new and improved Burger King locations coming soon to a city near you!