Facebook and Instagram users in Britain will now have to pay a monthly fee to avoid being targeted with personalised adverts.

In the coming weeks, users will be offered the choice to pay £2.99/month on web or £3.99/month on iOS and Android for an ad-free experience.

The fee will cover all Facebook and Instagram accounts registered with the Meta Accounts Center, with an automatic charge of £2 on web and £3 on mobile for each additional account. Continues…