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Why a Famous Fast Food Chain Changed Its Iconic Golden Arches in One Desert Town

Drivers slam on the brakes when they see it. The world’s most famous fast-food logo… the wrong color. No glowing yellow, no towering golden “M” against the sky. Just a strange, almost haunting turquoise symbol rising from the red desert. Locals fought for this. Corporate pushed back. In the end, Sedona changed a globa… Continues…